A few experiences from around the world:
In India buying second hand can invoke ideas that the wearer cannot afford new clothes, this can come with cultural problems. This means that sometimes people don’t want to buy second hand as it creates family tension as relatives are concerned, they cannot afford new clothing, thus impacting perspectives on social status and success.
In Venezuela there is a little awareness of the merits of buying and wearing secondhand clothes. There are also very few places where desirable/trendy second hand clothing can be brought. It’s much easier and commonplace to buy new and fit in with this season’s style ‘must haves’.
South Africa, like in many other places, consumers face the same challenges and used clothing is often seen as an inferior to buying new. It is also not widely available so access to it is difficult for many, especially when buying new is so convenient.
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