What does the future of digital escalation in fashion look like in post Covid19 world?
This digital era is not just new for fashion businesses, but also consumers. McKinsey’s survey reveals that a quarter of Americans and Europeans will increase their online purchases. While 13% of consumers across Europe have used online shopping for the first time due to the coronavirus.
However, it is hard to predict how things will evolve. Despite the changing needs of consumers and the potential for businesses to adapt to the concept of digital fashion, it has been suggested that 44% of US and European consumers will reduce their levels of online buying. While a further 49% will reduce their offline buying habits.
It is clear that the fashion industry, amongst many other industries, is experiencing a great deal of change in these unprecedented times. With social interaction limited by the pandemic, we all have to adapt to the use of various digital channels. It appears that the fashion industries ability to provide consumers with digital means of shopping is crucial to its survival during the COVID-19 era.
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